Carrot Twist
We're all familiar with the iconic Carrot Top, but could this be the long lost Carrot Bottom?
Up Close & Personal with Wesley’s Wholesale
I recently sat down with Farrah Berrou, Creative Strategist
at Wesley’s Wholesale, a major Lebanese wholesaler
of American products with a flagship store in Jnah and a massive three-story
stronghold in Hazmieh.
Wesley's is owned and operated by the Berrou family, who transplanted from Southern California to Beirut more than a decade ago and yearned to import the American shopping experience with them.
DI. When and where was Wesley’s Wholesale incorporated? Who is it run by? How many staff members are there? Is it an international enterprise?
FB. As a family, we've been in imports since 2005, but Wesley’s as a brand didn't come to life until 2013. We decided to rebrand and restructure our concept as an American grocery megastore similar to the big-box stores of the US while also paying tribute to my late uncle Wesley, who passed away a few years before. Between sales staff and management, we’re about 40 people involved in the day-to-day, but the purchasing & procurement is…
Wesley's is owned and operated by the Berrou family, who transplanted from Southern California to Beirut more than a decade ago and yearned to import the American shopping experience with them.
DI. When and where was Wesley’s Wholesale incorporated? Who is it run by? How many staff members are there? Is it an international enterprise?
FB. As a family, we've been in imports since 2005, but Wesley’s as a brand didn't come to life until 2013. We decided to rebrand and restructure our concept as an American grocery megastore similar to the big-box stores of the US while also paying tribute to my late uncle Wesley, who passed away a few years before. Between sales staff and management, we’re about 40 people involved in the day-to-day, but the purchasing & procurement is…
Its is SO helpfull!! now i know where to take my friends who are coming from europe to an affordable prices places.. i mean really how did you think of all that! hats off!
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