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Celebrating Three Decades of Horeca

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Last week I attended a fabulous brunch at Le Gray’s Qasti restaurant to honor 30 years of Hospitality Services’ Horeca. If you’re any degree of foodie , the annual event to look forward to in Beirut is Horeca. Formed from the words Ho tels, Re staurants, and Ca fés, this exhibition is the largest in the Levant for the food service and hospitality industry, attracting hundreds of exhibitors, trade visitors, internationally renowned chefs and food experts. The sumptuous brunch at Le Gray was hosted by Joumana Dammous-Salamé, managing director of Hospitality Services , and her experienced team. A more convivial setting could not have been pinned down, and how fortuitous that winter took a one-day leave to afford us a beautiful, 25-degree day replete with sunshine. We sat outside on the terrace of Qasti, tucked away from the din of the busy street lining Martyr’s Square.  Le Gray Hotel takes its throne in the heart of the historic downtown district. After the August 4, 2020, Beirut ...

The Struggle to Remain Relevant

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If you’re like me and launched a blog during the heyday of the blogosphere – back in the early 2010s, when Twitter and tweet-ups reigned on high – you’re probably feeling like a fish out of water these days. I know I am. Assailed from every direction by Tiktok accounts, followers in the tens to hundreds of thousands, fancy reels, and a lexicon I can’t even decipher, I feel like a helpless fixture from the past harkening to a day when words were once swords and readers tuned in to validate our self-appointed journalistic endeavors. I started Beirutista in the summer of 2012, drawing inspiration from the prolific profiles of BlogBaladi (Najib Mitri), Gino’s Blog (Gino Raidy), Ivy Says (Dana Khairallah), and Plus.961 (Rami Fayoume). I had recently transplanted to Lebanon only a year before, and I ardently felt a need to document my adventures in the motherland as somebody who grew up abroad yet identified strongly with Lebanese-ness. My lens was unique, and I was eager to share it with ...

Beirutista Featured on "Malini Angelica" YouTube Travel Documentary About Beirut

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A little over three months ago, on October 1, 2022, I met with video creator Malini Angelica at L’Appartement terrace in Beirut. Malini, visiting from London to film a YouTube travel documentary with her partner, had come across my blog Beirutista and wished to meet in person. We agreed to a casual rendezvous at a venue of her choosing, and conversation flowed naturally as we sipped on Qanafar rosé from the Bekaa region. Among a number of things, we spoke about my Lebanese-American upbringing in southern California, the transition to Lebanon over one decade ago, the birth of Beirutista, whether or not there is a real Lebanese identity, and the current state of affairs inside these borders. The videotaped exchange lasted an hour or so and would be incorporated in a travel doc destined for Malini’s eponymous YouTube channel. Three months later, exactly on New Year’s Day, the video was released, and you can see it here (jump to 21:30 to catch my segment). Only a few short minutes of ...

Ça Suffit! (Enough!) With All The Criticism Surrounding "Emily in Paris"

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I'm largely annoyed by the so-called criticism surrounding "Emily in Paris." If you've watched the series on Netflix, whose first season aired in the thick of the pandemic in 2020, you discovered how the show immerses its viewers in the magic and charm of Paris where the entire show is filmed. Emily, played by actress Lily Collins, is a marketing executive who has been sent by her Chicago-based company for a year of international experience at its subsidiary in the French capital. There she strives to fit in with her colleagues and newfound friends, all while grappling with a new language and culture she knows relatively nothing about. In the media, there is an onslaught of negative feedback by Parisian viewers who claim the culture captured on the show is not rooted in reality. The over-the-top fashion Emily sports, the unrealistic spaciousness of Emily's apartment, the minimal hours employees keep at work, the great divide in what is uttered and what is meant....

Beirutista Featured in UK Best-Selling Magazine

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A couple of months ago, I was contacted by an associate editor at Psychologies magazine , the UK’s biggest and best-selling mindful living publication. They wanted to feature me in their Blogger Spotlight, on a page capturing Feasts of the Middle East. The October 2018 was just released, and for those of you who manage to get your hands on it, find me on page 126, alongside cool kitchen tools and various cookbooks detailing our region’s cuisine. It’s a rare honor to see my name adjacent to that of chef, restaurateur, and food writer Yotam Ottolenghi, whose book Simple was recently launched. To be singled out among the rich roster of food and culture bloggers in this neck of the woods instills immense pride, so I am thankful for the reach you as readers help foster when you share my articles or interact with my posts. Find me on page 126 of Psychologies UK  magazine October 2018 issue Along that train of thought, I felt inclined to check the blog’s page views by ...