Premiere Cinema Experience in Lebanon


It seems that the new obsession in Lebanon is premier movie theaters. Last month, ABC Dbayeh launched its Grand Cinemas, boasting "champagne, caviar, and popcorn" in a billboard ad. Yesterday City Mall's CinemaCity opened its Premiere Theater, advertised as the largest screen in Lebanon, with 44 speakers inside the auditorium and seating for 400, a lucky 60 of whom will be able to enjoy the Club Class. Yet to see what the price will be like for this luxury, and how many more cinemas will imitate the trend.

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