Your Guide to Horeca, Lebanon's Biggest Hospitality Trade Show
I can’t help it. My heart goes aflutter each year when Horeca nears. At this annual forum for the hospitality and foodservice industries, I explore what’s new in the food world, from novel products to trendy cocktails. This is also my chance to speak directly with company representatives, who are manning the stands and eager to rub elbows with their customers. At the opening ceremony of Horeca in Biel Pavilion (pictured here, Elie Salibi of The Crashers bar serves a gin-Arak-basil potion) Horeca this year boasts 350 exhibitors, spanning countries as far as Australia, the UAE, France, Italy, Turkey, Spain, Bulgaria, and even the USA. Apart from booths, there is a variety of live shows and competitions involving international experts and celebrity chefs. I’ve already graced Horeca twice over the past three days, and here’s a highlight of my tour for those who are planning to go today, the final day of the trade show (hosted at Biel, from 3 – 9 pm). C...